Dialectics of Colonial Influence: An Analytical Study of Beauty Standards in Pakistan

Abstract

The dynamics of beauty standards in Pakistan create a multifaceted story that is connected with societal and historical undertones. The goal of this research is to investigate the complex effects of colonial rule on beauty standards. Specifically, the relationship between female skin tone and self-esteem, the experiences of young women battling social expectations, the influence of the media and beauty industries, and the evolution of beauty standards over time are all areas of particular interest. The aim is to comprehend the psychological implications of beauty standards and how people's confidence and sense of self-worth may be impacted. Our intention is to offer a thorough understanding of the challenges and successes encountered by women. It also is looked  at how colonial-era beauty standards still have a significant impact on Pakistani media representations and the modern beauty industry. We examine the covert as well as overt ways that colonial legacies have shaped ideals of beauty. Through a thorough examination of advertising, media representations, and industry standards, we hope to reveal the complex ways in which historical legacies continue to influence how society views beauty.